The mission of east of grey is ‘To create one-off, high quality garments using vintage, recycled, new and handcrafted fabrics for women who are seeking unique statement pieces, as timeless additions to their wardrobe.’ And one look at them you would have to agree they live up to this mission every time.
Founded in 2007 by Kim Bailey on the Gold Coast, QLD, as a clothing and accessory label, ‘east of grey’ aims to create garments which display an individual style. This is achieved using recycled, vintage, hand-printed & hand-embellished fabrics, steering away from the mass market so as to appeal to niche markets globally.
Due to the exclusivity of these fabrics each piece is a one off or part of a small supply range. Inspiration is drawn from all aspects of life and focuses on bringing back the old school methods to ensure quality and an innovative yet simple garment.
Each range features unusual trims, vintage buttons, bright clashing colours & fabrics – high quality and timeless style are always at the heart of each design. Every garment has a personality and designer Kim Bailey is often at the mercy of the fabric – it’s personality instructs what is to be done with it, not the other way around.
I was so lucky to meet Kim years ago at a little boutique launch in Fortitude Valley and I’ve never forgotten her enthusiasm for her label and sustainable fashion.
Kim generously gave us a few minutes of her time to give us further insight into what inspires her…
BT: What inspired you to launch a sustainable fashion label?
KB: I was inspired by the vintage fabrics I had been collecting throughout TAFE studies and also inspired by the running of the companies I worked. I took both the positive and negative aspects of my experiences and decided I wanted to do things way different, a way that wouldn’t impact so heavily on society and the environment.
BT: What is your favourite part of your work?
KB: My favourite part is making the garment, it always changes from the initial idea.
BT: Where are your favourite places on the Gold Coast or Brisbane to EAT/DRINK/SHOP?
KB: Eat: Mandala Organic Arts Cafe at Broadbeach Drink: Anywhere with live music Shop: hmmmm…..if I told you I would have to kill you hehe. east of grey of course….I really only shop for fabrics, rarely do I shop for clothing for myself.
The label showcased recently at the Teneriffe Festival to great success. Here are some images of Kim hard at work creating new pieces in front of festival onlookers!
Another passion of Kim’s is to pass on the skill of creation to others, Kim holds sewing workshops of all skill levels and will travel to you for a one-on-one lesson or some group fun. More on the website here.