This week we are shining the Spotlight On Ruby & Lilli; a Brisbane based label created by the fabulous Rachael; a self professed ‘curvy Mama with a deep love for the perfect jeans + tee + flats combo’.
Ruby & Lilli aims at producing wardrobe staples that you will feel amazing in, will never date & works across all the seasons. Think stripes and scarves #teamstripesforever. Designed by Rachael each piece of the Ruby & Lilli collection is made to flatter curves of all sizes. The signature detail of Ruby & Lilli pieces is ‘sass + sparkle’ who doesn’t love a bit of sass + sparkle in their everyday!
Brisbane Threads caught up with this lipstick loving & champagne sipping Rachel and have to say we have a bit of a crush really; both of this sassy lady & her divine label Ruby & Lilli.
Rachael, how do you start your day? Yoga? Coffee? Shower? Lemon Water? …
I set my alarm to a little bit earlier than I set my son’s Gro-Clock so I have time to check emails and social media before he wakes, then it’s COFFEE!!!!
TGIF!! What’s your end of the week beverage of choice?
When I’m not pregnant it’s champagne!
If I were to say ‘I’m giving you a return all expenses paid holiday’ where would you go and who would you take? **Totally hypothetical I don’t have any all expenses paid holidays up my sleeve… unfortunately.
I would take my husband and son on a snow holiday to New Zealand for a few weeks. My husband has always wanted to do a RV trip around the islands and as long as we stop in at some wineries as well I’m on board!
How do you unwind after a big week?
Netflix in bed. Not very exciting but I can switch off and just watch something mind numbing for a bit.
What was the inspiration behind starting Ruby & Lilli?
I’ve always been curvy but after having a 10lb baby and Caesarian my shape completely changed and I found it incredibly hard to find ‘basic’ pieces such as a great quality, well fitting, flattering and fashionable tee that flattered my bust and covered my mum-tum. I initially launched with slogan tees but now have a full range of on trend yet timeless pieces that have been designed especially to fit and flatter curves of all sizes.
What are your autumn/winter fashion essentials?
Scarves! As I’ve gotten older I’ve realised less is more when it comes to clothes and have more of capsule collection of classic pieces that I wear on high rotation. The easiest way to change up the look of these pieces (so it doesn’t get boring and repetitive) is to add a colourful or print scarf. I always make sure there is a great range of scarves available in my store for this very reason and of course I always keep one of each for myself 😉
What are you crushing on at the moment?
Autumn tones! I love Khaki and Plum and the addition of Tan/Mustard is fun! But I’m a bit of ‘safe’ dresser so I add these colours to my outfits with my accessories.
Favourite must have pieces from your current collection?
Karen Dress (in all 3 colours). I’ve worn it to death since I released it, and it has been a heaven sent through pregnancy as well thanks to the flattering swing shape. Now the weather is cooling down I just add a scarf and booties.
What are your non-negotiable health and beauty routines?
In my pre-Ruby & Lilli life I was a beauty therapist, so my skin care regime is pretty extensive. I can’t NOT look after my skin, I have never gone to bed with make up on no mater what state I have been in! Health… I’m still working on that one. I had great intentions to going to yoga more often this year since my son started Kindy but it went to the wayside once I was pregnant.
Self-care… what does it mean for you?
Taking time out to calm and rejuvenate your mind and soul. How you do that is different for everyone, I use the Headspace app to assist me in calming my mind through meditation which has really assisted me in being able to be present in moments and to calm my mind in stressful situations.
What makes you happy-dance-for-joy?
When a customer takes the time to let me know how much their Ruby & Lilli piece/s makes them feel amazing. I especially love hearing from Mamas who have finally decided to stop waiting for their ‘goal’ body/weight and wear something that makes them feel good NOW.
I’m not really a quote kind of gal but I really do enjoy coffee related quotes, they speak to my soul! So maybe… behind every successful woman is a substantial amount of coffee… in fact you could take the ‘successful’ out of that couldn’t you!
What’s next for Ruby & Lilli ?
This year the Signature Slogan Tee is getting a makeover and relaunching and I have a gorgeous dress for Spring/Summer that is everything a Mama needs. Ruby & Lilli is always expanding and evolving based on customer feedback, so who knows what else will pop up too!