MBFF 2013: Easton Pearson

posted by Carmel August 25, 2013 1 Comment

My fabulous friends, it’s come to the end of our Mercedes Benz Fashion Festival pre-event coverage.  The festival starts today so shine your shoes, line up those fabulous ensembles and get ready to runway!  I’ve been featuring a small selection of Brisbane’s finest that will be showcased at this year MBFF, and whilst there are many more fabulous Brisbane names in the festival, we’re limited to just a handful.

Hopefully we’ve prepped you enough for this week of delights but if you need to brush up, check out our previous posts and the MBFF site for more details.

Last but certainly not least in our designer features is the duo tongue twister themselves Easton Pearson.  The design house created in 1989 comprising of Lydia Pearson and Pamela Easton, this Brisbane based label has risen to worldwide popularity with garments available in over 100 stores in 24 countries.

A brief background to the ladies, Pamela Easton started out working as a fashion buyer briefly with Sportsgirl and David Lawrence in Melbourne, before moving back to Brisbane with the desire to create her own small fashion business.  Arts graduate Lydia Pearson taught herself pattern making and began to create her own fashion range after a local boutique asked to sell one of her dresses. Meeting in 1987, Lydia and Pamela were inspired to create their own label that drew from a variety of influences from vintage clothing and textiles, to old movies, books and museums.

Their 1997 show at Mercedes Australian Fashion Week sparked interest in the European market, paving the way for distribution to Browns in London and Joyce in Hong Kong. They had their first show in Paris the following year.

All this success has never tarred their working process, the pair work in partnership throughout all areas of planning, designing, finishing, travelling and selling.  The ladies have a commitment to personal connections, ensuring they know their customers, buyers and storeowners.  This natural and organic approach to design is something Easton Pearson carries through to the garments themselves, using mostly natural fibers and occasionally featuring hand embroidered and beaded material designed by Lydia and Pamela, their designs are all handmade in Mumbai by Indian Artisans.

Designing currently three collections, Easton Pearson, EP and (coming soon) EP Manchester this lovely Brisbane label give us a lot to look forward to.

MBFF this year will give us two Easton Pearson shows, one for each current collection, on Thursday the 29th at 6.30pm and 8pm, which you can get tickets to on QTIX or the MBFF website. 



Image via here.

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Easton Pearson – Feature on | Carmel Lewis August 29, 2013 at 4:33 AM

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