The Issada VIP night on Tuesday, February 3 was a must-go event for a makeup addict like me! A victim of brands like MAC, Naopleon Perdis, and Nars already, this exclusive shopping night (with discounts and free gifts – yes please!) gave me the opportunity to add Issada to that collection.
For those not familiar with the Issada story, the brand originally started as a luxury makeup brush company in Brisbane, and was the brush of choice by makeup artists on Hollywood film sets. Brisbane beauty therapist Fiona Neale bought the company in 2006, and launched Issada’s much-requested makeup range soon after.
Issada has now become popular makeup brand in Australia, with two concept stores here in Brisbane – Oxford St, Bulimba and Edward St, Brisbane City, where the invite-only event took place.
I was served by the wonderful Holly, who did a skin patch test on my skin to determine my shade of foundation (both cream and powder). She took me around the whole store, showing me each product and explaining the wonder that is Issada.
Completely alcohol and paraben free, the makeup is made from clinical grade minerals and vitamins, and has all sorts of natural goodness in it like jojoba oil and green tea extract. But what’s the best part? The makeup is vegan friendly and not tested on animals.
I left Issada with a bag full of goodies and feeling like I had been given the VIP treatment. If you love natural and animal friendly makeup, give this local brand a try – you won’t be disappointed!
Issada Concept Store Issada Concept Store
188 Edward St 160 Oxford St
Brisbane, QLD, 4000 Bulimba, QLD 4177
3211 2022 3395 7400
*image sourced from Issada