Fashion

H&M is coming to Brisbane!

posted by Teagan West February 9, 2015 0 comments

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H&M is coming. I repeat, H&M is coming.

Brisbane’s fashion game is set to taken another leap forward when H&M comes to town next month. It was announced this week that the international fashion retailer will open its doors in Indooroopilly Shopping Centre on March 5 with what is sure to be a super-launch day and opening weekend.

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Late last year it was announced that the retailer would open up in Brisbane’s western suburb of Indooroopilly rather than in the CBD alongside Topshop and Forever 21 to bring it’s affordable fashion to the masses from the ‘burbs.

H&M will take up residence on Level 2, between David Jones and Target when it joins the Centre’s collective of international stores including Armani Collezioni, Ted Baker, Hugo Boss and Max & Co. Also opening in 2015 is CK underwear, further boosting the Centre’s portfolio in the wake of its $450 million redevelopment.

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Despite releasing a statement that says they are thrilled to welcome H&M to fashion-forward shopping mall, Indooroopilly Shopping Centre are being secret squirrel on all other details.

Leah Mienert, Centre Manager of Indooroopilly Shopping Centre said “H&M is a highly successful international brand that Queensland has been wanting for a very long time. We are delighted that H&M chose Indooroopilly Shopping Centre to open its first Queensland store and that we will be able to offer our customers yet another exceptional fashion shopping option.”

But here’s what we do know…

– 1 level, 2500 square metres

– Range will include apparel, underwear and accessories for men, women and children

– Key collections include the Modern Essentials range, selected by David Beckham, of mens go-to pieces for Autumn 2015

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If the new Melbourne store is anything to go by, we’re in for a huge treat! But we’ll just have to wait and see exactly what unfolds when the spectacle begins on March 5 when the retailer opens its third Australian store following openings in Melbourne’s GPO and Macquarie Centre, North Ryde in New South Wales.

Fingers crossed for brilliant fast-fashion, trend-worthy pieces, competitive price points and stock holdings to rival the retailer’s international stores. We want what Paris and New York have!

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