“Hey Lovers, we want HATERS. Know someone who thinks theatre is boring? Irrelevant? Thinks Shakespeare is for old people? We want those people at our show.”
Not your typical theatre plug but there is nothing ‘typical’ about The Danger Ensemble. I love me some thinking-outside-of-the-all-the-boxes-marketing strategies. The Danger Ensemble is really embracing the age of social media; Twitter, Instagram, Facebook and they even created a Spotify playlist. These efforts to publicise Macbeth are on point, completely relevant and actually make me intrigued and want to go see some Shakespeare. But before I head off to opening night this Thursday I wanted to sit down with Artistic Director Steven Mitchell Wright and ask him a few questions.