Since launching our Spotlight On series, I’ve delightfully crossed paths with a collective of inspiring creatives, entrepreneurs and brands that began in our little ol’ city, and I can’t wait to continue to meet more of these people, and share their beautiful stories with you all. Which leads me to today’s Spotlight On with the incredible Dui Cameron, creative force behind Boom Shankar.
When the lovely ladies at Al and Annabel Collective introduced me to Boom Shankar last month, I knew it was a match made in heaven for Brisbane Threads and our Spotlight On series, and that’s not because I can’t resist a good summer pattern when I see one.
Boom Shankar is the perfect balance of beachwear meets everyday threads, and the new spring/summer collection perfectly captures the Queensland style aesthetic with its quirky styles and bold prints (think gingham checks, tropical prints, vintage styles, monochrome stripes and African inspired prints). The complete collection is timeless, comfortable and effortlessly stylish, the key prerequisites for a Queensland summer wardrobe.
Stocked in 200 stores Australia wide and with international stockists in New Zealand, Singapore and the fasion capital (stockists soon-to-be-announced in New York City!) Boom Shankar has a wide, and loyal, customer demographic thanks to Dui’s unique vision, creative process and mantra, that all women deserve to look and feel great about themselves. In celebration of that mantra, Dui creates fashion through expression, design and colour as a tool for female empowerment.
On a more serious note, through Boom Shankar, Dui supports Forget Me Not, an incorporated Queensland charity that works with partner organisations in Nepal, Uganda and India to reunify trafficked children with their families, and keep families together. In India, Boom Shankar supports various local charities and is also committed to numerous community aid projects. That’s a strong social conscious combining with the brand’s unique characteristics and quality craftsmanship, fot an utterly good, and fashionable, cause.
But that’s enough from me… have a read of our chat with Dui and check out the video below of the summer campaign shoot. It’ll have you making plans for the beach or a chic garden party in no time (and perhaps even inspire you to add a little bit of Boom Shankar to your own wardrobe). Brisbane Threads: Hi Dui – I hope you are well! Thanks for taking the time to speak with Brisbane Threads! Where in the world are you at the moment?
Dui Cameron: I am back in one of my favourite places in the world, India.
BT: And can you tell us more about Boom Shankar, and how the name came about?
DC: Boom Shankar is Indian for ‘to bless’. Boom Shankar is to me not just a clothing label but it’s a way of being able to do many things, for example, give back to the communities where we manufacture. Boom Shankar supports charity projects in both India and Australia and in so doing promotes the label’s mantra of BIG LOVE and BIG LIFE!
BT: What inspired you to start your own label?
DC: This is a funny story! I’m obsessed with dress-ups and mix and match. I have been dressing myself with a quirky and colourful style since I was two. You know the usual, tutu and rainbow sock combination?!
BT: Can you tell us a little about the process of making a Boom Shankar garment?
DC: For the designing, I draw all the time and have done since I was a child. I also like making things that I would love to wear myself. I manufacture sustainably in India using a select number of factories that I’ve been working with for years. I value these relationships and feel like these people are my family. For the materials, Boom Shankar prints all our own fabrics and I work with a very talented graphic artist in Australia. Finally, for pattern making, I have a great team of pattern makers, with whom I work to make it, look at it and change it in an effort to make it perfect!
BT: How much time do you spend in India each year, and why?
DC: I have always spent around six months a year in India and consider it my second home. I have my own farmhouse and animals in Pushka that are cared for by my friends in India in my absence.
BT: What is your favourite thing about India?
DC: Without a doubt it is the people! I have a wonderful group of friends in India, many of whom have been my friends for more than twenty years.
BT: What do you love most about Queensland Style?
DC: I love Australian style, not just Queensland style. I love our use of colour and sense of fun.
BT: Finally, where and how can BT readers get their hands on their favourite Boom Shankar piece?
DC: We have approximately 150 suppliers all over Australia. Send us an email and we can help you locate your nearest retailer. You can also purchase our range and learn more about the humanitarian causes that we support directly from our website: www.boomshankar.com.au.