Agent Provocateur opens in Brisbane!

posted by Danielle Lewis December 13, 2013 0 comments

AW13 Campaign Trio 2
Last night was the official opening of the first Agent Provocateur boutique in Brisbane. A flurry of excited Brisbane ladies, keen for a first look at the luxury lingerie that has empowered a generation of women.  The new boutique was gorgeous, and the selection is sure to make a few gift wish lists!

Davis Jones department store in Brisbane is the location for the fourth Australian boutique for the luxury lingerie label. At 44 sq m the space features a combination of freestanding and built in display fixtures finished in black and baby pink lacquer with polished brass hardware. Design details include black bevelled edge glass and bespoke carpet displaying the iconic lace print for which Agent Provocateur has become renowned. Fitting rooms are luxurious and intimate with oversized silk crepe curtains, crystal wall sconces and grey, green and pink foliage print wallpaper designed specifically for AP boutiques.

The boutique houses the Main collection, Classics, Bridal, Swim, Hosiery, Accessories and Beauty ranges.

If you are new to Agent Provocateur, the label was founded by Joe Corre and Serena Rees in 1994 opening its first boutique in Soho, London. Since that time Agent Provocateur has become an iconic globally recognized brand breaking new ground with every collection and rightfully earning its place as a benchmark brand in the world of lingerie. It is a brand that is confident, sensual and irreverent. It is known for its craftsmanship, its fit, its appreciation and use of beautiful fabrics and its playfulness. Agent Provocateur’s unique brand image is renowned for being provocative and yet always leaves something to the imagination. Agent Provocateur celebrates and empowers women.

Australia’s own Melissa George and Kylie Minogue have appeared in stunning campaigns for the label, bringing both the Australian stars and the label extensive media recognition. In January 2009, the video ‘Proof’ starring Kylie Minogue was named the number one cinema advert of all time in a Digital Cinema Media poll. It let me tell you, it’s saucy!

Ladies, if you haven’t finished your Christmas wish list.. may I suggest you pay a visit to the new boutique!


Level 2, David Jones

Queensplaza 210 Queen Street, Brisbane

Or browse their new collection online here.



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